The assignment was to come up with a retail concept and create a branding package in Illustrator. Those items included: a logo, business card, hang tag, direct mailer, store signage, letterhead, and an envelope.

The Brand: White Sands

Target Market: 16-24 Year Old Females

Location: Coastal Tourist Cities

The Concept: The store would sell clothing that had the White Sands brand with the name of the city on it, nicer beachwear, and casual apparel/accessories.

Process: The slogan, "Where worries end and life begins" embodies the idea of vacation being a relaxing time with no worries about life and to hang out stress-free. With that in mind, I knew the main color range needed to be shades of blue. Blue is a relaxing color and is consistently seen across beach related items. The font needed to feel fun and carefree, the feeling I wanted my brand to convey. The logo was created using the pen tool in Illustrator. I made sure to use elements that could be played with when designing the collateral.