The project was to create a personal branding package that embodied who we wanted to be as a professionals (2017). My interests lie in fashion and graphic design, so the logo needed to be trendy and artistic.

Process: This project started by reaching out to 5 of my peers and asking them what they would describe me as. Majority of the answers came back as: loyal, calm, and dependable. With that in mind, I opted for a light blue color scheme. The font is representative of the artistic side I wanted to portray. Using elements from the loops on the "k" and "h" of the logo, I was able to incorporate that shape on the business card and the letterhead.

The business card has a watercolor texture underneath the logo on the back and on the corner details of the front to add depth to the card and keep it interesting. I did not incorporate the texture into the letterhead because I felt it was a formal document and should keep the basic, flat, clean look.